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	<title>Comments on: 10 Things You Didn&#8217;t Know About the Most Successful Shockwave MMO</title>
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	<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/</link>
	<description>The Business and Design of Free-To-Play Games</description>
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		<title>By: Peter Vice</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-1470</link>
		<dc:creator>Peter Vice</dc:creator>
		<pubDate>Sat, 22 Jan 2011 06:10:07 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-1470</guid>
		<description>4-5% CTR is pretty amazing... well I guess if the players are in front of the computer for hours it&#039;s hard not to click on what&#039;s hovering below the game, especially if the ads are something of interest to them.</description>
		<content:encoded><![CDATA[<p>4-5% CTR is pretty amazing&#8230; well I guess if the players are in front of the computer for hours it&#8217;s hard not to click on what&#8217;s hovering below the game, especially if the ads are something of interest to them.</p>
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		<title>By: All about Database Security &#124; Tech News</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-994</link>
		<dc:creator>All about Database Security &#124; Tech News</dc:creator>
		<pubDate>Thu, 06 Aug 2009 20:58:07 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-994</guid>
		<description>[...] 10 Things You Didn&#8217;t Know About the Most Successful Shockwave MMO &#8230; &#8211; I don&#8217;t know if Maid Marian&#8217;s Sherwood Dungeon RPG is indeed the most successful Shockwave free to play MMO, but it&#8217;s done pretty well for Gene Endrody and his wife – the only two employees of the developer, Maid Marian. &#8230;     Share and Enjoy: [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Things You Didn&#8217;t Know About the Most Successful Shockwave MMO &#8230; &#8211; I don&#8217;t know if Maid Marian&#8217;s Sherwood Dungeon RPG is indeed the most successful Shockwave free to play MMO, but it&#8217;s done pretty well for Gene Endrody and his wife – the only two employees of the developer, Maid Marian. &#8230;     Share and Enjoy: [...]</p>
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		<title>By: SodII-Patrick-FW</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-25</link>
		<dc:creator>SodII-Patrick-FW</dc:creator>
		<pubDate>Sun, 13 Apr 2008 19:51:36 +0000</pubDate>
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		<description>I am a user on sherwood dungeon and i would like to ask gene something. Gene, how come you dont update sherwood alot so that it will look better and also is there a way to stop the hacking that people do in the game and to stop the freezing in the game when there is a full room? that makes me mad cause then the virtual memory on my computer stops the game and ends it while i am playing. I beht alot of other users have that problem too. this is a problem that I and you should discuss because it is a real problem for the game and the players.</description>
		<content:encoded><![CDATA[<p>I am a user on sherwood dungeon and i would like to ask gene something. Gene, how come you dont update sherwood alot so that it will look better and also is there a way to stop the hacking that people do in the game and to stop the freezing in the game when there is a full room? that makes me mad cause then the virtual memory on my computer stops the game and ends it while i am playing. I beht alot of other users have that problem too. this is a problem that I and you should discuss because it is a real problem for the game and the players.</p>
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		<title>By: Arby</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-24</link>
		<dc:creator>Arby</dc:creator>
		<pubDate>Thu, 17 Jan 2008 23:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-24</guid>
		<description>Interesting, but this is misleading:
&lt;i&gt;&quot;Rather than block third party sites from linking directly to his games like many casual game providers do (at least the ones that rely on revenue from ads on their sites), Gene chose to embrace them.&quot;&lt;/i&gt;

Sites typically block DIRECT LINKS TO THE GAME FILE. Gene also does not want direct links to the game file. He wants links to the PAGE, same as every other site wants.</description>
		<content:encoded><![CDATA[<p>Interesting, but this is misleading:<br />
<i>&#8220;Rather than block third party sites from linking directly to his games like many casual game providers do (at least the ones that rely on revenue from ads on their sites), Gene chose to embrace them.&#8221;</i></p>
<p>Sites typically block DIRECT LINKS TO THE GAME FILE. Gene also does not want direct links to the game file. He wants links to the PAGE, same as every other site wants.</p>
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		<title>By: Gil</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-21</link>
		<dc:creator>Gil</dc:creator>
		<pubDate>Sat, 08 Sep 2007 07:21:15 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-21</guid>
		<description>I&#039;ve just stumbled across MaidMarian.com recently, so it&#039;s a very interesting and complementary article. I&#039;m interested to learn how long it took Gene to develop the game, the development phases, and a rough estimate of costs to bring it into completion.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve just stumbled across MaidMarian.com recently, so it&#8217;s a very interesting and complementary article. I&#8217;m interested to learn how long it took Gene to develop the game, the development phases, and a rough estimate of costs to bring it into completion.</p>
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		<title>By: David</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-23</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 06 Sep 2007 03:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-23</guid>
		<description>Great article, thanks for sharing!

However, am I reading this correctly? So, 10M ad impressions per month generate about $62,500 in revenue. That&#039;s $6.25 eCPM! Very impressive, especially if majority of the traffic comes from outside of US and Canada.</description>
		<content:encoded><![CDATA[<p>Great article, thanks for sharing!</p>
<p>However, am I reading this correctly? So, 10M ad impressions per month generate about $62,500 in revenue. That&#8217;s $6.25 eCPM! Very impressive, especially if majority of the traffic comes from outside of US and Canada.</p>
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		<title>By: El Bob</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-22</link>
		<dc:creator>El Bob</dc:creator>
		<pubDate>Sat, 11 Aug 2007 23:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-22</guid>
		<description>a &quot;lifestyle business&quot;

omg thanx so much for this article, it&#039;s rekindled enthusiasm for an idea/dream i&#039;ve had for decades!  :)</description>
		<content:encoded><![CDATA[<p>a &#8220;lifestyle business&#8221;</p>
<p>omg thanx so much for this article, it&#8217;s rekindled enthusiasm for an idea/dream i&#8217;ve had for decades!  <img src='http://freetoplay.biz/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Top 10 Revenue Models for Free To Play Games &#171; Free To Play</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-20</link>
		<dc:creator>Top 10 Revenue Models for Free To Play Games &#171; Free To Play</dc:creator>
		<pubDate>Thu, 02 Aug 2007 08:22:42 +0000</pubDate>
		<guid isPermaLink="false">http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/#comment-20</guid>
		<description>[...] Adsense PPC ads (see my recent post on Maid Marian, grossing $800K/year from Google Ads [...]</description>
		<content:encoded><![CDATA[<p>[...] Adsense PPC ads (see my recent post on Maid Marian, grossing $800K/year from Google Ads [...]</p>
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		<title>By: Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; Games Industry Blogger: Adrian Crook</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-19</link>
		<dc:creator>Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; Games Industry Blogger: Adrian Crook</dc:creator>
		<pubDate>Mon, 23 Jul 2007 18:42:49 +0000</pubDate>
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		<description>[...] 10 Things You Didn&#8217;t Know About the Most Successful Shockwave MMO  [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Things You Didn&#8217;t Know About the Most Successful Shockwave MMO  [...]</p>
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		<title>By: Adrian Crook</title>
		<link>http://freetoplay.biz/2007/07/11/10-things-you-didnt-know-about-the-most-successful-shockwave-mmo/comment-page-1/#comment-18</link>
		<dc:creator>Adrian Crook</dc:creator>
		<pubDate>Thu, 12 Jul 2007 19:05:21 +0000</pubDate>
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		<description>Thanks, Tony. Gene has sure built a great business for himself.

Another interesting fact: he still spends the bulk of his dev effort - by far - on new content.

Whereas many F2P creators who choose to go the virtual item sales or subscription route report that they eventually spend the bulk of their dev effort ensuring scalability and security.</description>
		<content:encoded><![CDATA[<p>Thanks, Tony. Gene has sure built a great business for himself.</p>
<p>Another interesting fact: he still spends the bulk of his dev effort &#8211; by far &#8211; on new content.</p>
<p>Whereas many F2P creators who choose to go the virtual item sales or subscription route report that they eventually spend the bulk of their dev effort ensuring scalability and security.</p>
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