Comments on: Dallas Snell Talks Dungeon Runners, Free to Play and NCsoft 2.0 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/ The Business and Design of Free-To-Play Games Tue, 09 Mar 2010 16:33:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Broken Business Models (Or Not) « Broken Toys http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-98 Broken Business Models (Or Not) « Broken Toys Fri, 19 Sep 2008 15:27:53 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-98 [...] to make that the business and production model we were shooting for, and trying to introduce to a company not really used to it, was informed based on much of the above discussion. It wasn’t so much a case of “oh [...] [...] to make that the business and production model we were shooting for, and trying to introduce to a company not really used to it, was informed based on much of the above discussion. It wasn’t so much a case of “oh [...]

]]> By: Adrian Crook http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-99 Adrian Crook Fri, 26 Oct 2007 23:37:06 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-99 Now that the cat is out of the bag re: NCsoft's implementation of ads in DR, I wanted to say that it will be interesting to see how game-framing ads work for them. Gene Endrody has had success with Google PPC ads framing Sherwood Dungeon and his other f2p shockwave MMOs, but that's on a 2-person development scale - not a 12 person plus outsourced art scale. Might take a while before NCsoft decides to ditch a tiered subscription model, if at all. Now that the cat is out of the bag re: NCsoft’s implementation of ads in DR, I wanted to say that it will be interesting to see how game-framing ads work for them. Gene Endrody has had success with Google PPC ads framing Sherwood Dungeon and his other f2p shockwave MMOs, but that’s on a 2-person development scale – not a 12 person plus outsourced art scale.

Might take a while before NCsoft decides to ditch a tiered subscription model, if at all.

]]> By: Lila http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-101 Lila Mon, 22 Oct 2007 19:49:01 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-101 "Retail" will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign. “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign.

]]> By: Random Encounters » Blog Archive » NCsoft Interview http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-100 Random Encounters » Blog Archive » NCsoft Interview Mon, 22 Oct 2007 17:04:15 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-100 [...] NCsoft Interview [...] [...] NCsoft Interview [...]

]]> By: Butch http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-102 Butch Mon, 22 Oct 2007 05:42:16 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-102 How can a game be called "free-to-play", if the free to play content lasts only 1-2h? That's called a demo and it might explain the attachment rate. You would not call UT3 a "free-to-play" game because you have a demo you can get 2-3h of fun out of. Free to play is not a valid business model, the cash has to come from somewhere. f2p is the latest in a series of marketing hypes and nothing but a lie to get people to play a demo they would never have considered playing. Kinda like the "betas" of other MMOs. How can a game be called “free-to-play”, if the free to play content lasts only 1-2h? That’s called a demo and it might explain the attachment rate. You would not call UT3 a “free-to-play” game because you have a demo you can get 2-3h of fun out of. Free to play is not a valid business model, the cash has to come from somewhere. f2p is the latest in a series of marketing hypes and nothing but a lie to get people to play a demo they would never have considered playing. Kinda like the “betas” of other MMOs.

]]> By: Mitch Gross http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-103 Mitch Gross Thu, 18 Oct 2007 15:13:04 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-103 I've played DR off and on as they have added to the game and despite the "jokey" nature of the content, the gameplay is pretty solid and enjoyable. They are also very responsive to player input from my experience. I'm completely happy playing for free but definitely feel it is worth it to pay especially considering how cheap it is. Pretty well-done tier payment system so curious to see how they will implement ads and microtransactions. I’ve played DR off and on as they have added to the game and despite the “jokey” nature of the content, the gameplay is pretty solid and enjoyable. They are also very responsive to player input from my experience. I’m completely happy playing for free but definitely feel it is worth it to pay especially considering how cheap it is. Pretty well-done tier payment system so curious to see how they will implement ads and microtransactions.

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