Comments on: Dallas Snell Talks Dungeon Runners, Free to Play and NCsoft 2.0 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/ The Business and Design of Free-To-Play Games Mon, 24 Oct 2011 20:01:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: sinema http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1444 sinema Fri, 03 Dec 2010 18:22:17 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1444 I’ve played DR off and on as they have added to the game and despite the “jokey” nature of the content, the gameplay is pretty solid and enjoyable. I’ve played DR off and on as they have added to the game and despite the “jokey” nature of the content, the gameplay is pretty solid and enjoyable.

]]> By: demir http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1440 demir Mon, 22 Nov 2010 17:42:25 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1440 “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign. “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign.

]]> By: Adrian Crook http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1389 Adrian Crook Mon, 11 Oct 2010 21:32:04 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1389 Fair point re: comparing UT3 and DR. Dungeon Runners did get some negative press in the exact way you mention - players hit a fairly hard ceiling a few hours of gameplay in where they had little choice but to pay. But F2P is indeed a valid model, as virtually every social game and many online games have proven. Most players never pay a dime to play an infinite amount of gameplay. The principle being that F2P attracts 10x the players of pay-to-play, so if you monetize a small percentage of those players, you're still doing well (and provide your cost of providing the game and marketing it doesn't exceed your lifetime value per user, you're good). It's that balance that can be tough to find. Fair point re: comparing UT3 and DR. Dungeon Runners did get some negative press in the exact way you mention – players hit a fairly hard ceiling a few hours of gameplay in where they had little choice but to pay. But F2P is indeed a valid model, as virtually every social game and many online games have proven. Most players never pay a dime to play an infinite amount of gameplay. The principle being that F2P attracts 10x the players of pay-to-play, so if you monetize a small percentage of those players, you’re still doing well (and provide your cost of providing the game and marketing it doesn’t exceed your lifetime value per user, you’re good). It’s that balance that can be tough to find.

]]> By: ogame http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1388 ogame Mon, 11 Oct 2010 21:09:22 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1388 You would not call UT3 a “free-to-play” game because you have a demo you can get 2-3h of fun out of. Free to play is not a valid business model, the cash has to come from somewhere You would not call UT3 a “free-to-play” game because you have a demo you can get 2-3h of fun out of. Free to play is not a valid business model, the cash has to come from somewhere

]]> By: direk izle http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1368 direk izle Wed, 04 Aug 2010 21:49:56 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1368 “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign. “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign.

]]> By: Carmen mendez http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-1354 Carmen mendez Mon, 28 Jun 2010 12:37:03 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-1354 I’ve played DR off and on as they have added to the game and despite the “jokey” nature of the content, the gameplay is pretty solid and enjoyable. I’ve played DR off and on as they have added to the game and despite the “jokey” nature of the content, the gameplay is pretty solid and enjoyable.

]]> By: Broken Business Models (Or Not) « Broken Toys http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-98 Broken Business Models (Or Not) « Broken Toys Fri, 19 Sep 2008 15:27:53 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-98 [...] to make that the business and production model we were shooting for, and trying to introduce to a company not really used to it, was informed based on much of the above discussion. It wasn’t so much a case of “oh [...] [...] to make that the business and production model we were shooting for, and trying to introduce to a company not really used to it, was informed based on much of the above discussion. It wasn’t so much a case of “oh [...]

]]> By: Adrian Crook http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-99 Adrian Crook Fri, 26 Oct 2007 23:37:06 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-99 Now that the cat is out of the bag re: NCsoft's implementation of ads in DR, I wanted to say that it will be interesting to see how game-framing ads work for them. Gene Endrody has had success with Google PPC ads framing Sherwood Dungeon and his other f2p shockwave MMOs, but that's on a 2-person development scale - not a 12 person plus outsourced art scale. Might take a while before NCsoft decides to ditch a tiered subscription model, if at all. Now that the cat is out of the bag re: NCsoft’s implementation of ads in DR, I wanted to say that it will be interesting to see how game-framing ads work for them. Gene Endrody has had success with Google PPC ads framing Sherwood Dungeon and his other f2p shockwave MMOs, but that’s on a 2-person development scale – not a 12 person plus outsourced art scale.

Might take a while before NCsoft decides to ditch a tiered subscription model, if at all.

]]> By: Lila http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-101 Lila Mon, 22 Oct 2007 19:49:01 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-101 "Retail" will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign. “Retail” will never be extinct as long as there are (1)people and (2)societies. NCsoft may be extinct at retail while other MMOs reign.

]]> By: Random Encounters » Blog Archive » NCsoft Interview http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/comment-page-1/#comment-100 Random Encounters » Blog Archive » NCsoft Interview Mon, 22 Oct 2007 17:04:15 +0000 http://freetoplay.biz/2007/10/17/dallas-snell-talks-dungeon-runners-free-to-play-and-ncsoft-20/#comment-100 [...] NCsoft Interview [...] [...] NCsoft Interview [...]

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