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	<title>FreeToPlay.biz</title>
	<link>http://freetoplay.biz</link>
	<description>Alternate Revenue Streams for Digital Entertainment</description>
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	<item>
		<title>Adding Gameplay to Google.com</title>
		<description>[Editor's Note: Contributing writer Derek Kean works in the community team at 3D Fashion Games World, Frenzoo.  He can be contacted at: derek at frenzoo dot com.]

The idea is simple but radical: turn everyday web browsing into a game - a group experience together with other surfers.

While searching Google or ...</description>
		<link>http://freetoplay.biz/2009/04/08/adding-gameplay-to-googlecom/</link>
			</item>
	<item>
		<title>Interview: Bob Drobish, CEO True Games Interactive</title>
		<description>[Editor's Note: Contributing writer Simon Newstead is CEO &#38; Co-Founder of girl avatar game Frenzoo, a 3D fashion startup.  He can be contacted at: simon at frenzoo dot com.]

Billing itself as one of a new breed of pure play web publisher, True Games Interactive opened shop at the beginning of ...</description>
		<link>http://freetoplay.biz/2008/12/31/interview-bob-drobish-ceo-true-games-interactive/</link>
			</item>
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		<title>A Lively Failure: 5 Other Reasons Lively Flopped</title>
		<description>[Editor's Note: Contributing writer Simon Newstead is CEO and Co-Founder of Frenzoo, a 3D Fashion startup and the writer of the VR Fashion blog.  He can be contacted at: simon at frenzoo dot com.]

Much has been written on why Google pulled the plug on Lively, its 5 month old virtual ...</description>
		<link>http://freetoplay.biz/2008/11/26/a-lively-failure-5-other-reasons-lively-flopped/</link>
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		<title>F2P.biz Interviews Raph Koster of Metaplace</title>
		<description>Raph Koster of Metaplace gave a video interview with F2P.biz during last month's Austin Game Developers Conference. It was embargoed until just recently, so here it is now. Thanks, Raph!

 </description>
		<link>http://freetoplay.biz/2008/10/27/f2pbiz-interviews-raph-koster-of-metaplace/</link>
			</item>
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		<title>F2P.biz Interviews Alex Garden, CEO Nexon Publishing North America</title>
		<description>Just last week, F2P.biz had the chance to sit down with Alex Garden, CEO of Nexon Publishing North America and Humanature Studios, at their downtown Vancouver offices.

In the following video interview, Garden talks about the free to play business model, the difference between Eastern and Western markets, NXPNA's current projects ...</description>
		<link>http://freetoplay.biz/2008/10/14/f2pbiz-interviews-alex-garden-ceo-nexon-publishing-north-america/</link>
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		<title>VGS 2008 - Virtuals Goods and Social Networks</title>
		<description>Virtual Goods Summit 2008

Moderator: Mark Wallace (Wello Horld)
Panellist: John Hwang (RockYou)
Panellist: David King ((Lil) Green Patch)
Panellist: Shervin Pishevar (Social Gaming Network)
Panellist: Andrew Trader (Zynga)

Summary

Shervin and Andrew continued to be as cagey at this conference as they have been at all the other conferences (e.g. GDC) over the past year or ...</description>
		<link>http://freetoplay.biz/2008/10/14/vgs-2008-virtuals-goods-and-social-networks/</link>
			</item>
	<item>
		<title>VGS 2008 - Making Virtual Economies Work</title>
		<description>Virtual Goods Summit 2008

Moderator: Susan Wu (Ohai)
Panellist: Susan Choe (Outspark)
Panellist: Lee Crawford (Twofish)
Panellist: Christopher Donahue (Live Gamer)
Panellist: Karl Mehta (Playspan)

Summary

The vendors on this panel - Twofish, Live Gamer, and Playspan - seem to be sitting in areas of potentially huge value-add, but ... they also seem to be targetting their ...</description>
		<link>http://freetoplay.biz/2008/10/14/vgs-2008-making-virtual-economies-work/</link>
			</item>
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		<title>VGS 2008 - Branded and user-generated virtual goods</title>
		<description>Virtual Goods Summit 2008

Moderator: Margaret Wallace (Rebel Monkey)
Panellist: Brian Balfour (Viximo)
Panellist: Lee Clancy (IMVU)
Panellist: Amy Jo Kim (Shufflebrain)
Panellist: Sean Ryan (Meez)

Summary

There's a a third type, "Branded UGC" - where users who create content start to become known-brands in their own right. This has already happened a lot in Second Life, ...</description>
		<link>http://freetoplay.biz/2008/10/14/vgs-2008-branded-and-user-generated-virtual-goods/</link>
			</item>
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		<title>Leigh Alexander, News Director of Gamasutra, Talks Free-To-Play Trends</title>
		<description>Leigh's been a friend of F2P.biz since its inception, when she was kind enough to run several of our articles on the site she managed at the time, Worlds in Motion (a Gamasutra "sister" site). Since then, Leigh spent some time at Kotaku before rejoining the Gamasutra family as News ...</description>
		<link>http://freetoplay.biz/2008/10/01/leigh-alexander-news-director-of-gamasutra-talks-free-to-play-trends/</link>
			</item>
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		<title>Virtual Goods Summit - Discount Code for our Readers!</title>
		<description>Charles Hudson has been kind enough to provide a discount code for FreeToPlay.biz readers for his upcoming Virtual Goods Summit, October 10th, 2008 in San Francisco. I attended the inaugural vgSummit in 2007 and took a ton of very useful notes.

I would highly recommend anyone even remotely interested in the ...</description>
		<link>http://freetoplay.biz/2008/09/30/virtual-goods-summit-discount-code-for-our-readers/</link>
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